Retail Store Check
A quality-oriented marketing tool
Retail Store Check covers the visual collection of the retail conditions of brand or private-label products, as per the client's specific requirements. The criteria can cover packaging conditions, product display, price declarations and shelf life of the client's as well as competitors' products, in stores and other specialised points of sale such as petrol stations and hotels.
Context
Improving your production process and providing your distributors with top-quality items does not necessarily ensure that they will reach consumers in perfect condition. Demanding logistics constraints do not guarantee either that they will safely land on the shelf. Once there, your products are exposed to real life and challenged by competitors.
What the service delivers
- Tailor-made criteria definition
- Electronic reports allowing immediate decisions and corrective actions
- Optimisation of point-of-sale conditions
- Objective assessment of the brand position on the shelf
- Possibility to complement the check with sampling, product dispatch and testing
Applications
Any manufacturer or distributor of branded packaged goods that needs to improve the management of its products on the shelf can use the Brücke Virtus Retail Store Check.